Renata Hahn
If anyone needs more, they have them at the Beaverton
Fred Meyer.....smaller, junior sizes for kids also.
Renata
--- "Godfrey, Norrene" <Norrene.-@nike.com>
wrote:
Just in case anyone is wonder how many where sold
(and for those who think the yellow wirstbands have
"jumped the shark") - this out of today's New York
Times -
LAF Benefit Bracelets are Fashion's Tour de Force
In late May, Nike and the Lance Armstrong Foundation
joined forces and created the bracelet campaign with
five million bright yellow wristbands bearing the
word "LIVE-STRONG." Sales benefit the foundation,
which Mr. Armstrong set up in 1997 when he was being
treated for testicular cancer, which had spread to
his lungs and his brain. Two years later, at age 27
and as a cancer survivor, he won his first Tour de
France. The foundation aims to help people with
cancer live powerfully through education, research,
advocacy and support after treatment. The initial
demand for the wristbands was strong, causing Nike
to make more for the Tour de France. They sold out
in Paris and have been selling out as soon as they
have arrived in sporting goods stores across the
United States, said Trisha Burns, a spokeswoman for
Nike. The Web site www.wearyellow.com, which sells
the bands in bulk, shows them back-ordered and sold
out. The total number sold is unknown. But Michelle
Milford, a spokeswoman for the foundation, based in
Austin, Texas, said it was nearing eight million.
The bands cost $1 each, with all proceeds going to
the foundation. Nike has agreed to donate an
additional $1 million. Ms. Milford said the
continued interest in the band has been thrilling to
watch. "In addition to celebrities, we've been
seeing a lot of Olympians wearing them," she said
during a telephone interview from Austin. "People
who have been wearing them through the Tour de
France haven't taken them off."
--The New York Times, Thursday, July 29, 2004.
Thank-You to all of you who ponied up your money and
purchased one, the proceeds from the yellow
wristbands will go to help young cancer survivors.
Cheers
Norrene
Norrene Godfrey
Senior Production Artist
503-671-2178
norrene.-@nike.com
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