Re: Stumpjumper vs. Stumptown

Steven B

2006-02-10

It's not stumpJUMPER vs stumpLEAPER which are similar,
it's stumTOWN which is where they're manufactured not
what they do. It's not a patent issue even, it's
Specialized worrying about something trivial and
creating bad PR for themselves no matter what the
outcome rather than using their energy and resources
to encourage people to use their products.

--- EAL wrote:

> Actually, my initial reaction was firmly in the camp
> of MC, and I had even started to draft an indignant
> letter to Specialized. Then I stopped to consider a
> few things. First, This isn't the use of Stumptown
> for coffee or online services or even a bicycle
> shop. They are using it on a bicycle. Then I put
> myself in the position of the average consumer, not
> the consumer who is lucky enough to live on
> Portland and understands the local meaning of
> Stumptown. When I do that, and when I consider how
> valueable a mark is and what must be done to protect
> it, and I consider the fact that Specialized could
> have come on much more agressively than it has, I
> begin to see Specialized's point of view and I can't
> cast them in this in the simple light of evil versus
> good.
>
> Do I support and want to see MC be a wildly
> successful company? Most certainly. Do I think
> they are being unfairly treated? No. I think this
> is a case where reasonable minds can differ and I
> think it's a case where both parties should be
> willing to arrive at a resolution that works for
> both.
>
> Ed Lanton
>
> Brooke Hoyer wrote:
> >From: EAL
> >To: obra@list.obra.org
> >Subject: Re: [OBRA Chat] Stumpjumper vs. Stumptown
> >Date: Thu, 9 Feb 2006 17:17:19 -0800 (PST)
> >
> >The fact is that trademark infringement usually
> occurs in the context
> >trying to create the impression that the
> infringer's product as the same
> >qualities as the trademarked product.
>
> Bingo, Ed. And in this case, do you think there is
> any liklyhood that
> Mountain Cycles was trying to create the impression
> that the Stumptown
> cyclocross bicycle had the same qaulities as the
> Specialized Stumpjumper?
>
> Answer: NO
>
> Brooke Hoyer
>
>

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