gschreckchat@comcast.net
Some other considerations are the fact that the availability of the selection at River City allows you to see and test the equipment you might like to buy and talk to shop employees who often have used or installed it. That has a lot of value, which is not available through mail order houses. Also, it is nice to be able to go into the shop and buy what you want without having to order it and wait. It is costly to carry a large inventory.
Finally, this is a shop that employs a sizeable number of people, which in this economy cannot be taken for granted. Also, River City gives these employees health insurance, which is a benefit that many people do not have. If you are one of those people who believe in a private heath insurance solution or believe businesses should provide their employees with health insurance, put your money behind your beliefs and support a business that provides these benefits.
----- Original Message -----
From: "Candi P Murray"
To: obra@list.obra.org
Sent: Tuesday, March 31, 2009 2:49:12 PM GMT -08:00 US/Canada Pacific
Subject: [OBRA Chat] Open Letter from River City Bicycles
Dave asked me to post this for him. You can respond directly to him
Candi
Open letter to OBRA members
Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.
One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.
Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take their jobs as seriously a
s you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.
To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.
To the road,,
David Guettler
DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you are not the addressee you are hereby notified that you may not use, copy, disclose, or distribute to anyone the message or any information contained in the message. If you have received this message in error, please immediately advise the sender by reply email and delete this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org