MIKE STOCKTON

Whats next Harley Davidson!!!!!

Thanks

Mike Stockton
971-239-8000

To: obra@list.obra.org
From: brian.p.johnson@gmail.com
Date: Fri, 3 Apr 2009 13:22:52 -0700
Subject: [OBRA Chat] Cannondale to move all production overseas

Dorel is busy consolidating its bike biz into "centres of excellence" and will be moving 100 percent of Cannondale's manufacturing oversease to its Taichung, Taiwan facility.

I can't say that I'm really surprised. I was waiting for this bomb to drop ever since Dorel bought up Cannondale. (C'mon, Dorel?! Really? That was just too much.) To me, Cannondale's brand value just went into the toilet.

Now it's been completely flushed and is rapidly degrading in the septic tank.

I bought three Cannondale bike BECAUSE of how they were made and loved my bikes for that.

Dorel -- I don't care how much money they make every year -- has absolutely NO IDEA how to deal with brand equity. yeah, Cannondale really shot itself in the foot by making motorcycles under the Cannondale flag and paid dearly for that. I mean that was pretty much the beginning of the end for Cannondale, but it didn't change the way they made their bikes.

Goodbye Cannondale. It's been a fun ride.

Go read the full story here:

http://www.bikeradar.com/news/article/cannondale-closing-us-production-facilities-21101

* * *
My father asks : "Do you live here or ride bikes?"

http://liveorridebikes.blogspot.com