Olympics and sponsor logos

Clark Ritchie

2004-08-23



From Cyclingnews...



http://www.cyclingnews.com/news.php?id=news/2004/aug04/aug23news2



Missing decals - what's the story?



Observant Cyclingnews readers have noticed how some

decals on the road bikes used in the Olympic Games

have been taped over. Now that competition has moved

to track, the offending decals on the

highly-aerodynamic track bikes are being sanded back

and painted over. This is due to the poorly-understood

regulations of how much 'advertising' is allowed on

the machines used in the Olympic events.



One bike supplier told Cyclingnews, "It's a bit weird,

but it's the Olympics. Some decals are OK, others are

not. The problem is, we don't know what is allowed."

However, it's believed that the length and width of

the main decal for some brands has been the issue,

with the large brand name positioned along the frame's

down-tube being the most offensive. If it's too big,

then it gets covered completely and the top tube decal

remains. If the down-tube decal is OK, then the

top-tube is covered.



What is clearly not allowed are any team sponsors'

names on the bikes, unless they are also the actual

bike manufacturer. This would explain why the

Alessio-Bianchi machines still carried the Bianchi

decal, but not that of Alessio. However, on other

bikes, the downtube decal is OK - presumably due to

its smaller size and length - but then the decal on

the head-tube is not allowed.



Consequently, team mechanics have been advised to

either cover up or remove the offending decals. The

thought of applying ugly duct tape to the sleek,

aerodynamic machines used on the track has seen the

mechanics using sandpaper to rub the decal back to the

paint, and then the frames have been touched up to

restore their appearance.



As one manufacturer said, "Without any clear

guidelines on this, it's difficult. It can make them

(the bikes) look a bit unprofessional as we go to so

much trouble to prepare these bikes, and then we have

to use tape or sandpaper to cover up the decals."



One thing is for certain, the UCI stipulates that any

machine used in competition must be commercially

available, even if the price tags may be a little

stratospheric for the weekend warrior.









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Tim M.

2004-08-20



logos on athletes are often limited by size and total square inches covered.

The Olympics just has rules limiting the amount of space used for logos. The

off the

shelf version of the helmet or bike may have too much surface area covered

with

logos to meet the Olympic rules, so they cover some with tape.



Tim







----- Original Message -----

From: "Clark Ritchie" <clarkr-@yahoo.com>

To: "OBRA" <ob-@topica.com>

Sent: Friday, August 20, 2004 8:57 AM

Subject: [OBRA Chat] Olympics and sponsor logos





 Humor me here...



I assume that corporate sponsorship and behind the

scenes deal making is behind all this but I have to

ask...



Tyler and Bobby's TT helmets both had black tape over

the Bell logo on the side, but not over the Bell logo

on the front.



Similarly the Bianchi logo on the downtube of

Backstedt's bike was covered with white tape yet it

appears that the Bianchi logo on the seat tube was

not.



There were probably others that I missed.



I assume USA Cycling has some deal with, let's say

Giro for the sake of argument, and Tyler/Bobby have a

deal with Bell. Thus Tyler/Bobby are under contract

and cannot wear the Giro that USA Cycling would

otherwise outfit them with. Blacking out some but not

all of the logos is a compromise.



Am I right? Who do they think they are fooling?

Blacking out the logo probably draws more attention to

the helmet than leaving it as-is.



...CDR







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Heather VanValkenburg, Fdg.

2004-08-20



It's actually a advertising plug for the 3M company. Or Scotch?





On 8/20/04 8:57 AM, "Clark Ritchie" <clarkr-@yahoo.com> wrote:



 Humor me here...



I assume that corporate sponsorship and behind the

scenes deal making is behind all this but I have to

ask...



Tyler and Bobby's TT helmets both had black tape over

the Bell logo on the side, but not over the Bell logo

on the front.



Similarly the Bianchi logo on the downtube of

Backstedt's bike was covered with white tape yet it

appears that the Bianchi logo on the seat tube was

not.



There were probably others that I missed.



I assume USA Cycling has some deal with, let's say

Giro for the sake of argument, and Tyler/Bobby have a

deal with Bell. Thus Tyler/Bobby are under contract

and cannot wear the Giro that USA Cycling would

otherwise outfit them with. Blacking out some but not

all of the logos is a compromise.



Am I right? Who do they think they are fooling?

Blacking out the logo probably draws more attention to

the helmet than leaving it as-is.



...CDR







_______________________________

Do you Yahoo!?

Win 1 of 4,000 free domain names from Yahoo! Enter now.

http://promotions.yahoo.com/goldrush



To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to cmur-@obra.org

To unsubscribe send to obra-uns-@topica.com



Clark Ritchie

2004-08-20



Humor me here...



I assume that corporate sponsorship and behind the

scenes deal making is behind all this but I have to

ask...



Tyler and Bobby's TT helmets both had black tape over

the Bell logo on the side, but not over the Bell logo

on the front.



Similarly the Bianchi logo on the downtube of

Backstedt's bike was covered with white tape yet it

appears that the Bianchi logo on the seat tube was

not.



There were probably others that I missed.



I assume USA Cycling has some deal with, let's say

Giro for the sake of argument, and Tyler/Bobby have a

deal with Bell. Thus Tyler/Bobby are under contract

and cannot wear the Giro that USA Cycling would

otherwise outfit them with. Blacking out some but not

all of the logos is a compromise.



Am I right? Who do they think they are fooling?

Blacking out the logo probably draws more attention to

the helmet than leaving it as-is.



...CDR







_______________________________

Do you Yahoo!?

Win 1 of 4,000 free domain names from Yahoo! Enter now.

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