Jon Nigbor

*** This story from AdAge.com was e-mailed to you by jo-@consumer-care.com.



OLN is really raking it in for the Tour this year. The article below highlights how they?ve been able to capture a new demographic (bicyclists) and are very pleased. You might want to send them an e-mail complaining that they seem to have become the bull riding network and their coverage of bike riding has declined dramatically. If they don?t return to more bike riding coverage I?m going to drop them after the tour.







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Jon Nigbor





LANCE ARMSTRONG'S LAST RACE SPAWNS AD EXTRAVAGANZA

Marketers and Media Crowd in for Tour de France Event

June 02, 2005

http://www.adage.com/news.cms?newsId=45197



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