FW: Announcement Email

Candi Murray

2005-06-28



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FIGHT CANCER WITH LANCE ARMSTRONG AT THE LIVESTRONG RIDE

Proceeds to Support LAF, Oregon Health & Science University Cancer

Institute





AUSTIN, Texas - June 29, 2005 - The Lance Armstrong Foundation (LAF)

invites cyclists, people living with cancer and those who care about

them to join six-time Tour de France champion and cancer survivor Lance

Armstrong at the first LIVESTRONGT Ride at Nike's world headquarters in

Beaverton, Ore., on September 25, 2005.

About 3,500 participants from Oregon, Alaska, California, Idaho, Nevada

and Washington will take part in the LIVESTRONG Ride to raise awareness

and funds for the LAF and the Oregon Health & Science University (OHSU)

Cancer Institute to help people with cancer live strong.

      "In the past eight years, the LAF has funded more than $2.5

million in research, community programs and other awards in the Pacific

Northwest," said Mitch Stoller, LAF president and chief executive

officer. "We look forward to partnering with these communities through

the LIVESTRONG Ride to provide physical, emotional and practical tools

and information for people living with cancer."

Funds raised through the LIVESTRONG Ride will support the LAF's

advocacy, education, public health and research programs. In addition,

a portion of the funds raised through the LIVESTRONG Ride will support

cancer survivorship activities at the OHSU Cancer Institute.

With a $150 registration fee and incentives to raise additional funds,

participants will receive awards based on the amount of money that they

raise, such as invitations to the pre-Ride pasta dinner and a preferred

starting line position at the Ride.

LIVESTRONG Ride participants may choose to ride the 10-mile, 40-mile,

70-mile or 100-mile course. They will also be invited to the LIVESTRONG

Village expo area and the post-Ride party at the close of the cycling

event.

"Through the LIVESTRONG Ride, we are thrilled to offer the excitement of

the Ride for the Roses, our annual cycling event in Austin, Texas, and

the opportunity to support the LAF to communities across the country,

beginning in the Pacific Northwest. We look forward to announcing

future LIVESTRONG Ride sites next year," Stoller said.

Honorary chairs of the LIVESTRONG Ride are Craig Nichols, M.D., LAF

board member, associate director for clinical research in the OHSU

Cancer Institute and head of the Division of Hematology/Medical Oncology

in the OHSU School of Medicine; and Phil Knight, co-founder and chairman

of Nike. The cycling event will begin and end at Nike headquarters.

Nike is the presenting sponsor of the LIVESTRONG Ride and a longtime

friend of the LAF. As a tribute to Lance Armstrong's inspirational

fight against cancer and his historic attempt at a sixth Tour de France

win last year, the LAF and Nike launched the Wear Yellow Live Strong

campaign in 2004. To date, more than 50 million wristbands have been

sold at $1 apiece, and all proceeds support the LAF's advocacy,

education, public health and research programs.

To register for the LIVESTRONG Ride, visit

www.livestrong.org/livestrongride.   



About the Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) believes that in your battle with

cancer, unity is strength, knowledge is power and attitude is

everything. From the moment of diagnosis we provide the practical

information and tools you need to live strong. We serve our mission

through public health, advocacy, research and education, including the

LIVESTRONGT Resource for Cancer Survivors. The LAF was founded in 1997

by cancer survivor and champion cyclist Lance Armstrong and is located

in Austin, Texas. For more information, visit

<http://www.livestrong.org> livestrong.org.



About the OHSU Cancer Institute

The OHSU Cancer Institute is the only National Cancer

Institute-designated cancer center between Sacramento and Seattle. It

comprises some 120 clinical researchers and basic scientists who work

together to translate scientific understanding into longer and better

lives for Oregon's cancer patients. In the lab, basic scientists

examine cancer to uncover molecular abnormalities that cause disease.

This basic science is empowered by more than 200 open clinical trials

that test in patients what's been proved in the laboratory. Visit

ohsucancer.com for more information about the OHSU Cancer Institute.







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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;

font-family:Arial'><o:p> </o:p></span></font></p>



<p class=MsoNormal align=center style='margin-left:.25in;text-align:center;

text-indent:-.25in'><b><font size=5 face="Times New Roman"><span

style='font-size:16.0pt;font-weight:bold'>FIGHT CANCER WITH LANCE ARMSTRONG AT

THE LIVESTRONG RIDE<o:p></o:p></span></font></b></p>



<p class=MsoNormal align=center style='margin-left:.25in;text-align:center;

text-indent:-.25in'><i><font size=4 face="Times New Roman"><span

style='font-size:14.0pt;font-style:italic'>Proceeds to Support LAF, Oregon

Health & Science University Cancer Institute<o:p></o:p></span></font></i></p>



<p class=MsoNormal align=center style='text-align:center'><b><font size=1

face="Times New Roman"><span style='font-size:8.0pt;font-weight:bold'><o:p> </o:p></span></font></b></p>



<p class=MsoNormal align=center style='text-align:center'><b><font size=1

face="Times New Roman"><span style='font-size:8.0pt;font-weight:bold'> <o:p></o:p></span></font></b></p>



<p class=MsoNormal style='line-height:150%'><b><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%;

font-weight:bold'>AUSTIN, Texas </span></font></b><font size=2><span

style='font-size:11.0pt;line-height:150%'>—<b><span style='font-weight:

bold'> June 29, 2005</span></b> <span class=normal11ptchar>— </span>The

Lance Armstrong Foundation (LAF) invites cyclists, people living with cancer and

those who care about them to join six-time Tour de France champion and cancer

survivor Lance Armstrong at the first LIVE<b><span style='font-weight:bold'>STRONG</span></b>™

Ride at Nike’s world headquarters in Beaverton, Ore., on September 25,

2005. <o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>About

3,500 participants from </span></font><st1:State><st1:place><font size=2><span

style='font-size:11.0pt;line-height:150%'>Oregon</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'>, </span></font><st1:State><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>Alaska</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'>, </span></font><st1:State><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>California</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'>, </span></font><st1:State><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>Idaho</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'>, </span></font><st1:State><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>Nevada</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'> and </span></font><st1:State><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>Washington</span></font></st1:place></st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'> will take part in the

LIVE<b><span style='font-weight:bold'>STRONG</span></b> Ride to raise awareness

and funds for the LAF and the Oregon Health & Science University (OHSU)

Cancer Institute to help people with cancer live strong.  <o:p></o:p></span></font></p>



<p class=normal11pt><font size=2 face="Times New Roman"><span style='font-size:

11.0pt;line-height:150%'>      “In the past

eight years, the LAF has funded more than $2.5 million in research, community

programs and other awards in the </span></font><st1:place>Pacific Northwest</st1:place>,”

said Mitch Stoller, LAF president and chief executive officer.  “We

look forward to partnering with these communities through the LIVE<b><span

style='font-weight:bold'>STRONG</span></b> Ride to provide physical, emotional

and practical tools and information for people living with cancer.” <o:p></o:p></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>Funds

raised through the LIVE<b><span style='font-weight:bold'>STRONG</span></b> Ride

will support the LAF’s advocacy, education, public health and research

programs.  In addition, a portion of the funds raised through the LIVE<b><span

style='font-weight:bold'>STRONG</span></b> Ride will support cancer

survivorship activities at the OHSU Cancer Institute.<o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>With a

$150 registration fee and incentives to raise additional funds, participants

will receive awards based on the amount of money that they raise, such as

invitations to the pre-Ride pasta dinner and a preferred starting line position

at the Ride. <o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'> LIVE<b><span

style='font-weight:bold'>STRONG</span></b> Ride participants may choose to ride

the 10-mile, 40-mile, 70-mile or 100-mile course.  They will also be

invited to the </span></font><st1:place><st1:PlaceName><font size=2><span

style='font-size:11.0pt;line-height:150%'>LIVE<b><span style='font-weight:

bold'>STRONG</span></b></span></font></st1:PlaceName><font size=2><span

style='font-size:11.0pt;line-height:150%'> </span></font><st1:PlaceType><font

size=2><span style='font-size:11.0pt;line-height:150%'>Village</span></font></st1:PlaceType></st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'> expo area and the

post-Ride party at the close of the cycling event. <o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>“Through

the LIVE<b><span style='font-weight:bold'>STRONG</span></b> Ride, we are

thrilled to offer the excitement of the Ride for the Roses, our annual cycling

event in </span></font><st1:place><st1:City><font size=2><span

style='font-size:11.0pt;line-height:150%'>Austin</span></font></st1:City><font

size=2><span style='font-size:11.0pt;line-height:150%'>, </span></font><st1:State><font

size=2><span style='font-size:11.0pt;line-height:150%'>Texas</span></font></st1:State></st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>, and the opportunity to

support the LAF to communities across the country, beginning in the </span></font><st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>Pacific Northwest</span></font></st1:place><font

size=2><span style='font-size:11.0pt;line-height:150%'>.  We look forward

to announcing future LIVE<b><span style='font-weight:bold'>STRONG</span></b>

Ride sites next year,” Stoller said.<o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>Honorary

chairs of the LIVE<b><span style='font-weight:bold'>STRONG</span></b> Ride are

Craig Nichols, M.D., LAF board member, associate director for clinical research

in the OHSU Cancer Institute and head of the Division of Hematology/Medical

Oncology in the OHSU School of Medicine; and Phil Knight, co-founder and

chairman of Nike.  The cycling event will begin and end at Nike

headquarters.  Nike is the presenting sponsor of the LIVE<b><span

style='font-weight:bold'>STRONG</span></b> Ride and a longtime friend of the

LAF.  As a tribute to Lance Armstrong’s inspirational fight against

cancer and his historic attempt at a sixth Tour de France win last year, the

LAF and Nike launched the Wear Yellow Live Strong campaign in 2004.  To

date, more than 50 million wristbands have been sold at $1 apiece, and all

proceeds support the LAF’s advocacy, education, public health and

research programs.<o:p></o:p></span></font></p>



<p class=MsoNormal style='text-indent:.25in;line-height:150%'><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%'>To register

for the LIVE<b><span style='font-weight:bold'>STRONG </span></b>Ride, visit <a

href="http://www.livestrong.org/livestrongride">www.livestrong.org/livestrongride</a>. 

 <o:p></o:p></span></font></p>



<p class=MsoNormal style='line-height:150%'><font size=2 face="Times New Roman"><span

style='font-size:11.0pt;line-height:150%'><o:p> </o:p></span></font></p>



<p class=MsoNormal style='line-height:150%'><b><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%;

font-weight:bold'>About the Lance Armstrong Foundation<o:p></o:p></span></font></b></p>



<p class=MsoNormal style='line-height:150%'><font size=2 face="Times New Roman"><span

style='font-size:10.0pt;line-height:150%'>The Lance Armstrong Foundation (LAF)

believes that in your battle with cancer, unity is strength, knowledge is power

and attitude is everything.  From the moment of diagnosis we provide the

practical information and tools you need to live strong.  We serve our

mission through public health, advocacy, research and education, including the LIVE<b><span

style='font-weight:bold'>STRONG</span></b>™ Resource for Cancer

Survivors.  The LAF was founded in 1997 by cancer survivor and champion

cyclist Lance Armstrong and is located in </span></font><st1:place><st1:City><font

size=2><span style='font-size:10.0pt;line-height:150%'>Austin</span></font></st1:City><font

size=2><span style='font-size:10.0pt;line-height:150%'>, </span></font><st1:State><font

size=2><span style='font-size:10.0pt;line-height:150%'>Texas</span></font></st1:State></st1:place><font

size=2><span style='font-size:10.0pt;line-height:150%'>.  For more

information, visit <a href="http://www.livestrong.org"><span class=hyperlink1><u><font

color=black>livestrong.org</font></u></span></a>.<o:p></o:p></span></font></p>



<p class=MsoNormal style='line-height:150%'><font size=2 face="Times New Roman"><span

style='font-size:10.0pt;line-height:150%'><o:p> </o:p></span></font></p>



<p class=MsoNormal style='line-height:150%'><b><font size=2

face="Times New Roman"><span style='font-size:11.0pt;line-height:150%;

font-weight:bold'>About the OHSU Cancer Institute<o:p></o:p></span></font></b></p>



<p class=MsoNormal style='line-height:150%;text-autospace:none'><font size=2

color=black face="Times New Roman"><span style='font-size:10.0pt;line-height:

150%;color:black'>The OHSU Cancer Institute is the only National Cancer

Institute-designated cancer center between </span></font><st1:City><st1:place><font

size=2 color=black><span style='font-size:10.0pt;line-height:150%;color:black'>Sacramento</span></font></st1:place></st1:City><font

size=2 color=black><span style='font-size:10.0pt;line-height:150%;color:black'>

and </span></font><st1:City><st1:place><font size=2 color=black><span

style='font-size:10.0pt;line-height:150%;color:black'>Seattle</span></font></st1:place></st1:City><font

size=2 color=black><span style='font-size:10.0pt;line-height:150%;color:black'>. 

It comprises some 120 clinical researchers and basic scientists who work

together to translate scientific understanding into longer and better lives for

</span></font><st1:State><st1:place><font size=2 color=black><span

style='font-size:10.0pt;line-height:150%;color:black'>Oregon</span></font></st1:place></st1:State><font

size=2 color=black><span style='font-size:10.0pt;line-height:150%;color:black'>’s

cancer patients.  In the lab, basic scientists examine cancer to uncover

molecular abnormalities that cause disease.  This basic science is

empowered by more than 200 open clinical trials that test in patients

what’s been proved in the laborator</span></font><font size=2><span

style='font-size:10.0pt;line-height:150%'>y.  Visit <u>ohsucancer.com</u>

for more information about the OHSU Cancer Institute.<o:p></o:p></span></font></p>



<p class=MsoNormal style='line-height:150%'><font size=2 color=black

face="Times New Roman"><span style='font-size:10.0pt;line-height:150%;

color:black'><o:p> </o:p></span></font></p>



<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:

12.0pt'><o:p> </o:p></span></font></p>



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