Jim Anderson

I'm searching for some data on the effective use of paper flyers for

oregon races. With heavy the use of our email lists in Oregon and NW we

racers/race organizer are able to get/sent out up-to-the minute info on

races, however not every OBRA member is a member to either the obra chat

list or the obra race email list. The email flyer plan isn't a perfect

plan, there is the problem of new people joining the lists and not

having current race flyers(thats why some are sent out several times),

to keep racers current on whats happening with a certain race. I don't

have any data nor could we be able to track how many non-obra email list

users use the obra website(www.obra.org). So what this leads me to is

how effective marketing tool paper flyers are now. The standard is

paper flyers being sent to the OBRA database of riders, either in whole

or segmented groups. This is done by the race organizer.



I'm not taking a side of paper flyers vs. email flyers, i just am

looking for some data which leads me to the questions:



Here are some questions, please add comments and thoughts for us race

organizers. Please answer the following questions, if you have time:







1. How early would racers want paper flyers to be delivered to them?





2. Do you feel that if a paper race flyer arrives too early that you

tend to loose it?





3. Do you save the flyers till race day that you get in the mail or do

you just print off 1) website or 2)email lists?





4. Would you like more comprehensive online (website) flyers available

for races? Examples of more comprehensive would be race maps, profiles,

detailed narratives of race courses, download/printable race bible/racer

packets.





5. Do you feel that most race paper flyers have enough information on

them so that you don't have to contact the race organizer?





6. Do you think email race flyers are effective?















Thank You!