Media covering biking

Randy Dreiling

2003-12-08



Shane put it very well. It is a hard sell.



Here is what I have found helps too to get the media

to attend events.



1. Kids...they love to cover kids and families



2. If possible find someone even if it is the photo

guy at the media outlet that is into biking...if there

is a bike racer/rider on their crew there is a much

better chance they will show up.



3. Smaller papers/stations seem to be more willing to

do stories...I am not sure about media in Portland,

but say Wilisonvillie has it's own weekly or something

like that...make sure they get a press release...the

best press I got on my events has been from smaller

papers like Springfield and Oakridge papers and it

works I have got new racers because of the stories

they did...in 7 years the Eugene R-G has yet to attend

a event...in 7 years and dozens of events they have

NOT been to a single one...pretty sad... Seems like

the big papers are too focused on mainstream sports

and smaller papers are looking for fresh stories about

new stuff.



Good Luck and thanks to everyone that helps keep our

sports going...racers/Candi Mike/promoters/sponsors...



Thanks

Randy









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