Open Letter from River City Bicycles

T. Kenji Sugahara

2009-04-01

Heck, I bought a motorcycle in Baker City. :D

On Wed, Apr 1, 2009 at 1:30 PM, David Hart wrote:
> It's also wise, if you can, to spend some $$$ in cities like Baker City and
> shops like RCB. It can make a difference for the race organizer as it's a
> reason for the city to grant permits.  If the city or business benefits from
> racers, they will want you back.
>
> Bob's Red Mill has gained my loyalty to add to Kenji's note. They will be
> around to sponsor cross for a while which is really nice.
>
> David
>
> On Wed, Apr 1, 2009 at 11:04 AM, T. Kenji Sugahara wrote:
>>
>> Dave has hit the nail on the head.
>>
>> Please support those who support us- and as mentioned, when you go
>> there tell them why you're there!
>>
>> Each time I stop by a supporting store I always mention the cycling
>> piece and I also encourage friends to go there!  (Most recently Bob's
>> where I picked up a lot of 10 Grain)
>>
>> It also holds true for bike race sponsors.  For example, when I raced
>> out in Elkhorn last year, I made efforts to stop by stores that were
>> sponsors, bought some things and most importantly said "thank you".
>> Sponsors are part of our community- and without them, we wouldn't have
>> such a great racing scene.
>>
>> Spend money locally- and see it come back.
>>
>> Thanks!
>>
>> k-
>>
>>
>>
>> 2009/3/31 Brian Engelen :
>> > I was lucky enough to have the opportunity to thank Bob at Bob’s Red
>> > Mill
>> > for sponsoring our Cross races.  I think he really appreciated hearing
>> > from
>> > me and it made me feel good too.
>> >
>> >
>> >
>> > Brian
>> >
>> >
>> >
>> > ________________________________
>> >
>> > From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
>> > Behalf Of Todd.Dye@CH2M.com
>> > Sent: Tuesday, March 31, 2009 3:53 PM
>> > To: obra@list.obra.org
>> > Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
>> >
>> >
>> >
>> > And to add to that,
>> >
>> >
>> >
>> > Not only should we be supporting the businesses that support OBRA and
>> > our
>> > races, but we need to let them know it when we do.   I have to imagine
>> > that
>> > it is darn near impossible for a shop to track who comes in the door and
>> > why
>> > unless they ask or you tell them.
>> >
>> >
>> >
>> > Being from Corvallis, River City isn't exactly a local shop for me, but
>> > I
>> > can say that I've been in there and spent money a few times (and have
>> > received excellent service), and I can guarantee I never would have gone
>> > there if I hadn't heard about them through their sponsorship of OBRA and
>> > word of mouth through OBRA chat.
>> >
>> >
>> >
>> > Same goes for other businesses that sponsor races, teams and
>> > OBRA.   Last
>> > year I had a bunch of work done on my car and bought a car from Capitol
>> > Subaru.    I never would have done that if I hadn't heard about them
>> > through
>> > their sponsorship of a race team. I let them know on one of those
>> > customer
>> > satisfaction surveys that I specifically went to their dealership
>> > because of
>> > their  support of a cycling team.
>> >
>> >
>> >
>> > Filling out a customer survey seems like a good way to get word back to
>> > the
>> > management that make the decisions on where to invest their
>> > sponsorship/advertising dollars.
>> >
>> >
>> >
>> > The more we let the sponsors know when/why we are supporting them, the
>> > more
>> > likely they are to realize the return on their investment and continue
>> > to
>> > provide that support.
>> >
>> >
>> >
>> >
>> >
>> > Todd Dye
>> >
>> > Pacific Power Blue Sky/Fullcycles.com Race Team
>> >
>> >
>> >
>> > ________________________________
>> >
>> > From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
>> > Behalf Of Kevin
>> > Sent: Tuesday, March 31, 2009 3:20 PM
>> > To: obra@list.obra.org
>> > Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
>> >
>> > Tough times indeed.  If we don't support our local bike shops then doors
>> > will close, and events they sponsor will disappear.  What good is
>> > "saving" a
>> > dollar or two on your purchase if a good percentage of the rides/races
>> > you
>> > enjoy are gone? The "wrench" who's employed there might not be there the
>> > next time you need him!
>> >
>> > Support your local bike shop!
>> >
>> > Kevin
>> >
>> > +++++++++++++++++++++++++++++++++++++++++++++++++++++
>> > What is happening in Kevin's corner of the bike world?
>> > http://the-whir-of-spokes-in-air.blogspot.com
>> > +++++++++++++++++++++++++++++++++++++++++++++++++++++
>> >
>> > --- On Tue, 3/31/09, Murray, Candi P
>> > wrote:
>> >
>> > From: Murray, Candi P
>> > Subject: [OBRA Chat] Open Letter from River City Bicycles
>> > To: obra@list.obra.org
>> > Date: Tuesday, March 31, 2009, 2:49 PM
>> >
>> > Dave asked me to post this for him.  You can respond directly to him
>> >
>> >
>> >
>> > Candi
>> >
>> >
>> >
>> >
>> >
>> > Open letter to OBRA members
>> >
>> >
>> >
>> > Having just passed our 14-year anniversary, I have spent some time
>> > reflecting on River City Bicycle's position in Portland and the biking
>> > community. I'd like to thank all of you for the support that you've
>> > shown
>> > River City over the last fourteen years. While we are proud of what
>> > we've
>> > done so far, we would not have been able to give back to the community
>> > in
>> > the many ways we have if we did not have the support back from the bike
>> > community.
>> >
>> >
>> >
>> > One of the things I am proud of is the long-term relationship we have
>> > maintained with many biking organizations around Portland. Many of these
>> > we
>> > started at the early beginnings of the store such as Team Rose City,
>> > John
>> > Benenati's B.I.K.E.  Cyclisme' program, and Emerald Velo, and have since
>> > expanded to the Vancouver Specialized/River City team, Sorella Forte',
>> > the
>> > River City shop team, Hammer Velo, and Rapha Racing. We have also
>> > maintained
>> > long-term sponsorship with some great OBRA events, the Mt. Tabor race
>> > series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike
>> > race
>> > series, Alpenrose track series, and the River City Cross Crusade
>> > Cyclocross
>> > Series. There are probably some others I'm forgetting at the moment. The
>> > total costs of these programs to River City exceed $50,000 annually.
>> >
>> >
>> >
>> >
>> >
>> > Racing sponsorship is a very tricky proposition for businesses. This
>> > should
>> > be obvious to any fan of the sport, considering the revolving door of
>> > trade
>> > teams that come and go at every level. From my perspective, it can be a
>> > very
>> > difficult expense to justify at times, particularly if one just looks at
>> > the
>> > numbers or at the direct return on investment. But for River City, what
>> > we
>> > count on most to justify our continued support of racing sponsorship is
>> > the
>> > fact that each and every one of you is considered to be the expert on
>> > bikes
>> > to all of your friends and acquaintances, and that you will suggest to
>> > them
>> > that River City is, indeed, a good bike shop, and worthy of their
>> > business,
>> > whether or not we support your specific team or event. We do our best to
>> > live up to the recommendations that we get from our good customers, and
>> > are
>> > constantly improving what we do and how we do it. We have a very high
>> > caliber of staff here, true bike shop professionals who take their jobs
>> > as
>> > seriously a
>> > s you take yours. As the bike industry gets more technical and complex
>> > every
>> > year, we are able to maintain a high quality of staff for many years,
>> > some
>> > almost from our inception. This should be considered an asset to the
>> > biking
>> > community, as I'm sure most, if not all of you, have had bike problems
>> > that
>> > have had to be fixed by an expert.
>> >
>> >
>> >
>> > To conclude, I would like to thank you for continuing to support not
>> > only
>> > River City Bicycles, but also all of the sponsors of Oregon bicycle
>> > racing.
>> > This is a difficult business environment for everyone and we all need to
>> > recognize who we count on for support. So when you are thinking about
>> > that
>> > next bike related purchase please consider that the internet company or
>> > national chain that may offer a perceived lower price is doing so
>> > without
>> > the service or contribution to OBRA and our local biking community that
>> > we
>> > all benefit from and enjoy. We all vote with our wallets, and we all
>> > decide
>> > what is important to us in the long run.
>> >
>> >
>> >
>> > To the road,,
>> >
>> >
>> >
>> > David Guettler
>> >
>> >
>> >
>> >
>> >
>> >
>> >
>> > DISCLAIMER:
>> > This message is intended for the sole use of the addressee, and may
>> > contain
>> > information that is privileged, confidential and exempt from disclosure
>> > under applicable law. If you are not the addressee you are hereby
>> > notified
>> > that you may not use, copy, disclose, or distribute to anyone the
>> > message or
>> > any information contained in the message. If you have received this
>> > message
>> > in error, please immediately advise the sender by reply email and delete
>> > this message.
>> > _______________________________________________
>> > OBRA mailing list
>> > obra@list.obra.org
>> > http://list.obra.org/mailman/listinfo/obra
>> > Unsubscribe: obra-unsubscribe@list.obra.org
>> >
>> >
>> >
>> > _______________________________________________
>> > OBRA mailing list
>> > obra@list.obra.org
>> > http://list.obra.org/mailman/listinfo/obra
>> > Unsubscribe: obra-unsubscribe@list.obra.org
>> >
>> >
>> _______________________________________________
>> OBRA mailing list
>> obra@list.obra.org
>> http://list.obra.org/mailman/listinfo/obra
>> Unsubscribe: obra-unsubscribe@list.obra.org
>
>
>
> --
> david hart
>
> _______________________________________________
> OBRA mailing list
> obra@list.obra.org
> http://list.obra.org/mailman/listinfo/obra
> Unsubscribe: obra-unsubscribe@list.obra.org
>
>


David Hart

2009-04-01

It's also wise, if you can, to spend some $$$ in cities like Baker City and
shops like RCB. It can make a difference for the race organizer as it's a
reason for the city to grant permits. If the city or business benefits from
racers, they will want you back.

Bob's Red Mill has gained my loyalty to add to Kenji's note. They will be
around to sponsor cross for a while which is really nice.

David

On Wed, Apr 1, 2009 at 11:04 AM, T. Kenji Sugahara wrote:

> Dave has hit the nail on the head.
>
> Please support those who support us- and as mentioned, when you go
> there tell them why you're there!
>
> Each time I stop by a supporting store I always mention the cycling
> piece and I also encourage friends to go there! (Most recently Bob's
> where I picked up a lot of 10 Grain)
>
> It also holds true for bike race sponsors. For example, when I raced
> out in Elkhorn last year, I made efforts to stop by stores that were
> sponsors, bought some things and most importantly said "thank you".
> Sponsors are part of our community- and without them, we wouldn't have
> such a great racing scene.
>
> Spend money locally- and see it come back.
>
> Thanks!
>
> k-
>
>
>
> 2009/3/31 Brian Engelen :
> > I was lucky enough to have the opportunity to thank Bob at Bob’s Red Mill
> > for sponsoring our Cross races. I think he really appreciated hearing
> from
> > me and it made me feel good too.
> >
> >
> >
> > Brian
> >
> >
> >
> > ________________________________
> >
> > From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
> > Behalf Of Todd.Dye@CH2M.com
> > Sent: Tuesday, March 31, 2009 3:53 PM
> > To: obra@list.obra.org
> > Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
> >
> >
> >
> > And to add to that,
> >
> >
> >
> > Not only should we be supporting the businesses that support OBRA and our
> > races, but we need to let them know it when we do. I have to imagine
> that
> > it is darn near impossible for a shop to track who comes in the door and
> why
> > unless they ask or you tell them.
> >
> >
> >
> > Being from Corvallis, River City isn't exactly a local shop for me, but I
> > can say that I've been in there and spent money a few times (and have
> > received excellent service), and I can guarantee I never would have gone
> > there if I hadn't heard about them through their sponsorship of OBRA and
> > word of mouth through OBRA chat.
> >
> >
> >
> > Same goes for other businesses that sponsor races, teams and OBRA. Last
> > year I had a bunch of work done on my car and bought a car from Capitol
> > Subaru. I never would have done that if I hadn't heard about them
> through
> > their sponsorship of a race team. I let them know on one of those
> customer
> > satisfaction surveys that I specifically went to their dealership because
> of
> > their support of a cycling team.
> >
> >
> >
> > Filling out a customer survey seems like a good way to get word back to
> the
> > management that make the decisions on where to invest their
> > sponsorship/advertising dollars.
> >
> >
> >
> > The more we let the sponsors know when/why we are supporting them, the
> more
> > likely they are to realize the return on their investment and continue to
> > provide that support.
> >
> >
> >
> >
> >
> > Todd Dye
> >
> > Pacific Power Blue Sky/Fullcycles.com Race Team
> >
> >
> >
> > ________________________________
> >
> > From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
> > Behalf Of Kevin
> > Sent: Tuesday, March 31, 2009 3:20 PM
> > To: obra@list.obra.org
> > Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
> >
> > Tough times indeed. If we don't support our local bike shops then doors
> > will close, and events they sponsor will disappear. What good is
> "saving" a
> > dollar or two on your purchase if a good percentage of the rides/races
> you
> > enjoy are gone? The "wrench" who's employed there might not be there the
> > next time you need him!
> >
> > Support your local bike shop!
> >
> > Kevin
> >
> > +++++++++++++++++++++++++++++++++++++++++++++++++++++
> > What is happening in Kevin's corner of the bike world?
> > http://the-whir-of-spokes-in-air.blogspot.com
> > +++++++++++++++++++++++++++++++++++++++++++++++++++++
> >
> > --- On Tue, 3/31/09, Murray, Candi P
> wrote:
> >
> > From: Murray, Candi P
> > Subject: [OBRA Chat] Open Letter from River City Bicycles
> > To: obra@list.obra.org
> > Date: Tuesday, March 31, 2009, 2:49 PM
> >
> > Dave asked me to post this for him. You can respond directly to him
> >
> >
> >
> > Candi
> >
> >
> >
> >
> >
> > Open letter to OBRA members
> >
> >
> >
> > Having just passed our 14-year anniversary, I have spent some time
> > reflecting on River City Bicycle's position in Portland and the biking
> > community. I'd like to thank all of you for the support that you've shown
> > River City over the last fourteen years. While we are proud of what we've
> > done so far, we would not have been able to give back to the community in
> > the many ways we have if we did not have the support back from the bike
> > community.
> >
> >
> >
> > One of the things I am proud of is the long-term relationship we have
> > maintained with many biking organizations around Portland. Many of these
> we
> > started at the early beginnings of the store such as Team Rose City, John
> > Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since
> > expanded to the Vancouver Specialized/River City team, Sorella Forte',
> the
> > River City shop team, Hammer Velo, and Rapha Racing. We have also
> maintained
> > long-term sponsorship with some great OBRA events, the Mt. Tabor race
> > series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike
> race
> > series, Alpenrose track series, and the River City Cross Crusade
> Cyclocross
> > Series. There are probably some others I'm forgetting at the moment. The
> > total costs of these programs to River City exceed $50,000 annually.
> >
> >
> >
> >
> >
> > Racing sponsorship is a very tricky proposition for businesses. This
> should
> > be obvious to any fan of the sport, considering the revolving door of
> trade
> > teams that come and go at every level. From my perspective, it can be a
> very
> > difficult expense to justify at times, particularly if one just looks at
> the
> > numbers or at the direct return on investment. But for River City, what
> we
> > count on most to justify our continued support of racing sponsorship is
> the
> > fact that each and every one of you is considered to be the expert on
> bikes
> > to all of your friends and acquaintances, and that you will suggest to
> them
> > that River City is, indeed, a good bike shop, and worthy of their
> business,
> > whether or not we support your specific team or event. We do our best to
> > live up to the recommendations that we get from our good customers, and
> are
> > constantly improving what we do and how we do it. We have a very high
> > caliber of staff here, true bike shop professionals who take their jobs
> as
> > seriously a
> > s you take yours. As the bike industry gets more technical and complex
> every
> > year, we are able to maintain a high quality of staff for many years,
> some
> > almost from our inception. This should be considered an asset to the
> biking
> > community, as I'm sure most, if not all of you, have had bike problems
> that
> > have had to be fixed by an expert.
> >
> >
> >
> > To conclude, I would like to thank you for continuing to support not only
> > River City Bicycles, but also all of the sponsors of Oregon bicycle
> racing.
> > This is a difficult business environment for everyone and we all need to
> > recognize who we count on for support. So when you are thinking about
> that
> > next bike related purchase please consider that the internet company or
> > national chain that may offer a perceived lower price is doing so without
> > the service or contribution to OBRA and our local biking community that
> we
> > all benefit from and enjoy. We all vote with our wallets, and we all
> decide
> > what is important to us in the long run.
> >
> >
> >
> > To the road,,
> >
> >
> >
> > David Guettler
> >
> >
> >
> >
> >
> >
> >
> > DISCLAIMER:
> > This message is intended for the sole use of the addressee, and may
> contain
> > information that is privileged, confidential and exempt from disclosure
> > under applicable law. If you are not the addressee you are hereby
> notified
> > that you may not use, copy, disclose, or distribute to anyone the message
> or
> > any information contained in the message. If you have received this
> message
> > in error, please immediately advise the sender by reply email and delete
> > this message.
> > _______________________________________________
> > OBRA mailing list
> > obra@list.obra.org
> > http://list.obra.org/mailman/listinfo/obra
> > Unsubscribe: obra-unsubscribe@list.obra.org
> >
> >
> >
> > _______________________________________________
> > OBRA mailing list
> > obra@list.obra.org
> > http://list.obra.org/mailman/listinfo/obra
> > Unsubscribe: obra-unsubscribe@list.obra.org
> >
> >
> _______________________________________________
> OBRA mailing list
> obra@list.obra.org
> http://list.obra.org/mailman/listinfo/obra
> Unsubscribe: obra-unsubscribe@list.obra.org
>

--
david hart


T. Kenji Sugahara

2009-04-01

Dave has hit the nail on the head.

Please support those who support us- and as mentioned, when you go
there tell them why you're there!

Each time I stop by a supporting store I always mention the cycling
piece and I also encourage friends to go there! (Most recently Bob's
where I picked up a lot of 10 Grain)

It also holds true for bike race sponsors. For example, when I raced
out in Elkhorn last year, I made efforts to stop by stores that were
sponsors, bought some things and most importantly said "thank you".
Sponsors are part of our community- and without them, we wouldn't have
such a great racing scene.

Spend money locally- and see it come back.

Thanks!

k-

2009/3/31 Brian Engelen :
> I was lucky enough to have the opportunity to thank Bob at Bob’s Red Mill
> for sponsoring our Cross races.  I think he really appreciated hearing from
> me and it made me feel good too.
>
>
>
> Brian
>
>
>
> ________________________________
>
> From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
> Behalf Of Todd.Dye@CH2M.com
> Sent: Tuesday, March 31, 2009 3:53 PM
> To: obra@list.obra.org
> Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
>
>
>
> And to add to that,
>
>
>
> Not only should we be supporting the businesses that support OBRA and our
> races, but we need to let them know it when we do.   I have to imagine that
> it is darn near impossible for a shop to track who comes in the door and why
> unless they ask or you tell them.
>
>
>
> Being from Corvallis, River City isn't exactly a local shop for me, but I
> can say that I've been in there and spent money a few times (and have
> received excellent service), and I can guarantee I never would have gone
> there if I hadn't heard about them through their sponsorship of OBRA and
> word of mouth through OBRA chat.
>
>
>
> Same goes for other businesses that sponsor races, teams and OBRA.   Last
> year I had a bunch of work done on my car and bought a car from Capitol
> Subaru.    I never would have done that if I hadn't heard about them through
> their sponsorship of a race team. I let them know on one of those customer
> satisfaction surveys that I specifically went to their dealership because of
> their  support of a cycling team.
>
>
>
> Filling out a customer survey seems like a good way to get word back to the
> management that make the decisions on where to invest their
> sponsorship/advertising dollars.
>
>
>
> The more we let the sponsors know when/why we are supporting them, the more
> likely they are to realize the return on their investment and continue to
> provide that support.
>
>
>
>
>
> Todd Dye
>
> Pacific Power Blue Sky/Fullcycles.com Race Team
>
>
>
> ________________________________
>
> From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
> Behalf Of Kevin
> Sent: Tuesday, March 31, 2009 3:20 PM
> To: obra@list.obra.org
> Subject: Re: [OBRA Chat] Open Letter from River City Bicycles
>
> Tough times indeed.  If we don't support our local bike shops then doors
> will close, and events they sponsor will disappear.  What good is "saving" a
> dollar or two on your purchase if a good percentage of the rides/races you
> enjoy are gone? The "wrench" who's employed there might not be there the
> next time you need him!
>
> Support your local bike shop!
>
> Kevin
>
> +++++++++++++++++++++++++++++++++++++++++++++++++++++
> What is happening in Kevin's corner of the bike world?
> http://the-whir-of-spokes-in-air.blogspot.com
> +++++++++++++++++++++++++++++++++++++++++++++++++++++
>
> --- On Tue, 3/31/09, Murray, Candi P wrote:
>
> From: Murray, Candi P
> Subject: [OBRA Chat] Open Letter from River City Bicycles
> To: obra@list.obra.org
> Date: Tuesday, March 31, 2009, 2:49 PM
>
> Dave asked me to post this for him.  You can respond directly to him
>
>
>
> Candi
>
>
>
>
>
> Open letter to OBRA members
>
>
>
> Having just passed our 14-year anniversary, I have spent some time
> reflecting on River City Bicycle's position in Portland and the biking
> community. I'd like to thank all of you for the support that you've shown
> River City over the last fourteen years. While we are proud of what we've
> done so far, we would not have been able to give back to the community in
> the many ways we have if we did not have the support back from the bike
> community.
>
>
>
> One of the things I am proud of is the long-term relationship we have
> maintained with many biking organizations around Portland. Many of these we
> started at the early beginnings of the store such as Team Rose City, John
> Benenati's B.I.K.E.  Cyclisme' program, and Emerald Velo, and have since
> expanded to the Vancouver Specialized/River City team, Sorella Forte', the
> River City shop team, Hammer Velo, and Rapha Racing. We have also maintained
> long-term sponsorship with some great OBRA events, the Mt. Tabor race
> series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race
> series, Alpenrose track series, and the River City Cross Crusade Cyclocross
> Series. There are probably some others I'm forgetting at the moment. The
> total costs of these programs to River City exceed $50,000 annually.
>
>
>
>
>
> Racing sponsorship is a very tricky proposition for businesses. This should
> be obvious to any fan of the sport, considering the revolving door of trade
> teams that come and go at every level. From my perspective, it can be a very
> difficult expense to justify at times, particularly if one just looks at the
> numbers or at the direct return on investment. But for River City, what we
> count on most to justify our continued support of racing sponsorship is the
> fact that each and every one of you is considered to be the expert on bikes
> to all of your friends and acquaintances, and that you will suggest to them
> that River City is, indeed, a good bike shop, and worthy of their business,
> whether or not we support your specific team or event. We do our best to
> live up to the recommendations that we get from our good customers, and are
> constantly improving what we do and how we do it. We have a very high
> caliber of staff here, true bike shop professionals who take their jobs as
> seriously a
> s you take yours. As the bike industry gets more technical and complex every
> year, we are able to maintain a high quality of staff for many years, some
> almost from our inception. This should be considered an asset to the biking
> community, as I'm sure most, if not all of you, have had bike problems that
> have had to be fixed by an expert.
>
>
>
> To conclude, I would like to thank you for continuing to support not only
> River City Bicycles, but also all of the sponsors of Oregon bicycle racing.
> This is a difficult business environment for everyone and we all need to
> recognize who we count on for support. So when you are thinking about that
> next bike related purchase please consider that the internet company or
> national chain that may offer a perceived lower price is doing so without
> the service or contribution to OBRA and our local biking community that we
> all benefit from and enjoy. We all vote with our wallets, and we all decide
> what is important to us in the long run.
>
>
>
> To the road,,
>
>
>
> David Guettler
>
>
>
>
>
>
>
> DISCLAIMER:
> This message is intended for the sole use of the addressee, and may contain
> information that is privileged, confidential and exempt from disclosure
> under applicable law. If you are not the addressee you are hereby notified
> that you may not use, copy, disclose, or distribute to anyone the message or
> any information contained in the message. If you have received this message
> in error, please immediately advise the sender by reply email and delete
> this message.
> _______________________________________________
> OBRA mailing list
> obra@list.obra.org
> http://list.obra.org/mailman/listinfo/obra
> Unsubscribe: obra-unsubscribe@list.obra.org
>
>
>
> _______________________________________________
> OBRA mailing list
> obra@list.obra.org
> http://list.obra.org/mailman/listinfo/obra
> Unsubscribe: obra-unsubscribe@list.obra.org
>
>


Brian Engelen

2009-03-31

I was lucky enough to have the opportunity to thank Bob at Bob's Red Mill
for sponsoring our Cross races. I think he really appreciated hearing from
me and it made me feel good too.

Brian

_____

From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
Behalf Of Todd.Dye@CH2M.com
Sent: Tuesday, March 31, 2009 3:53 PM
To: obra@list.obra.org
Subject: Re: [OBRA Chat] Open Letter from River City Bicycles

And to add to that,

Not only should we be supporting the businesses that support OBRA and our
races, but we need to let them know it when we do. I have to imagine that
it is darn near impossible for a shop to track who comes in the door and why
unless they ask or you tell them.

Being from Corvallis, River City isn't exactly a local shop for me, but I
can say that I've been in there and spent money a few times (and have
received excellent service), and I can guarantee I never would have gone
there if I hadn't heard about them through their sponsorship of OBRA and
word of mouth through OBRA chat.

Same goes for other businesses that sponsor races, teams and OBRA. Last
year I had a bunch of work done on my car and bought a car from Capitol
Subaru. I never would have done that if I hadn't heard about them through
their sponsorship of a race team. I let them know on one of those customer
satisfaction surveys that I specifically went to their dealership because of
their support of a cycling team.

Filling out a customer survey seems like a good way to get word back to the
management that make the decisions on where to invest their
sponsorship/advertising dollars.

The more we let the sponsors know when/why we are supporting them, the more
likely they are to realize the return on their investment and continue to
provide that support.

Todd Dye

Pacific Power Blue Sky/Fullcycles.com Race Team

_____

From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On
Behalf Of Kevin
Sent: Tuesday, March 31, 2009 3:20 PM
To: obra@list.obra.org
Subject: Re: [OBRA Chat] Open Letter from River City Bicycles

Tough times indeed. If we don't support our local bike shops then doors
will close, and events they sponsor will disappear. What good is "saving" a
dollar or two on your purchase if a good percentage of the rides/races you
enjoy are gone? The "wrench" who's employed there might not be there the
next time you need him!

Support your local bike shop!

Kevin

+++++++++++++++++++++++++++++++++++++++++++++++++++++
What is happening in Kevin's corner of the bike world?
http://the-whir-of-spokes-in-air.blogspot.com
+++++++++++++++++++++++++++++++++++++++++++++++++++++

--- On Tue, 3/31/09, Murray, Candi P wrote:

From: Murray, Candi P
Subject: [OBRA Chat] Open Letter from River City Bicycles
To: obra@list.obra.org
Date: Tuesday, March 31, 2009, 2:49 PM

Dave asked me to post this for him. You can respond directly to him

Candi

Open letter to OBRA members

Having just passed our 14-year anniversary, I have spent some time
reflecting on River City Bicycle's position in Portland and the biking
community. I'd like to thank all of you for the support that you've shown
River City over the last fourteen years. While we are proud of what we've
done so far, we would not have been able to give back to the community in
the many ways we have if we did not have the support back from the bike
community.

One of the things I am proud of is the long-term relationship we have
maintained with many biking organizations around Portland. Many of these we
started at the early beginnings of the store such as Team Rose City, John
Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since
expanded to the Vancouver Specialized/River City team, Sorella Forte', the
River City shop team, Hammer Velo, and Rapha Racing. We have also maintained
long-term sponsorship with some great OBRA events, the Mt. Tabor race
series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race
series, Alpenrose track series, and the River City Cross Crusade Cyclocross
Series. There are probably some others I'm forgetting at the moment. The
total costs of these programs to River City exceed $50,000 annually.

Racing sponsorship is a very tricky proposition for businesses. This should
be obvious to any fan of the sport, considering the revolving door of trade
teams that come and go at every level. From my perspective, it can be a very
difficult expense to justify at times, particularly if one just looks at the
numbers or at the direct return on investment. But for River City, what we
count on most to justify our continued support of racing sponsorship is the
fact that each and every one of you is considered to be the expert on bikes
to all of your friends and acquaintances, and that you will suggest to them
that River City is, indeed, a good bike shop, and worthy of their business,
whether or not we support your specific team or event. We do our best to
live up to the recommendations that we get from our good customers, and are
constantly improving what we do and how we do it. We have a very high
caliber of staff here, true bike shop professionals who take their jobs as
seriously a
s you take yours. As the bike industry gets more technical and complex every
year, we are able to maintain a high quality of staff for many years, some
almost from our inception. This should be considered an asset to the biking
community, as I'm sure most, if not all of you, have had bike problems that
have had to be fixed by an expert.

To conclude, I would like to thank you for continuing to support not only
River City Bicycles, but also all of the sponsors of Oregon bicycle racing.
This is a difficult business environment for everyone and we all need to
recognize who we count on for support. So when you are thinking about that
next bike related purchase please consider that the internet company or
national chain that may offer a perceived lower price is doing so without
the service or contribution to OBRA and our local biking community that we
all benefit from and enjoy. We all vote with our wallets, and we all decide
what is important to us in the long run.

To the road,,

David Guettler

DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain
information that is privileged, confidential and exempt from disclosure
under applicable law. If you are not the addressee you are hereby notified
that you may not use, copy, disclose, or distribute to anyone the message or
any information contained in the message. If you have received this message
in error, please immediately advise the sender by reply email and delete
this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org


Randy Dreiling

2009-03-31

Dave
Thanks for supporting all the events you support.
Thanks to all the local sponsors that sponsor events.
Take Care

Randy Dreiling

________________________________
From: Kevin
To: obra@list.obra.org
Sent: Tuesday, March 31, 2009 3:19:31 PM
Subject: Re: [OBRA Chat] Open Letter from River City Bicycles

Tough times indeed. If we don't support our local bike shops then doors will close, and events they sponsor will disappear. What good is "saving" a dollar or two on your purchase if a good percentage of the rides/races you enjoy are gone? The "wrench" who's employed there might not be there the next time you need him!

Support your local bike shop!

Kevin

+++++++++++++++++++++++++++++++++++++++++++++++++++++
What is happening in Kevin's corner of the bike world?
http://the-whir-of-spokes-in-air.blogspot.com
+++++++++++++++++++++++++++++++++++++++++++++++++++++

--- On Tue, 3/31/09, Murray, Candi P wrote:

From: Murray, Candi P
Subject: [OBRA Chat] Open Letter from River City Bicycles
To: obra@list.obra.org
Date: Tuesday, March 31, 2009, 2:49 PM

Dave asked me to post this for him. You can respond directly to him

Candi

Open letter to OBRA members

Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.

One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR(and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.

Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. >From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take
their jobs as seriously a
s you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.

To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.

To the road,,

David Guettler

DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you are not the addressee you are hereby notified that you may not use, copy, disclose, or distribute to anyone the message or any information contained in the message. If you have received this message in error, please immediately advise the sender by reply email and delete this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org


gschreckchat@comcast.net

2009-03-31

Some other considerations are the fact that the availability of the selection at River City allows you to see and test the equipment you might like to buy and talk to shop employees who often have used or installed it. That has a lot of value, which is not available through mail order houses.  Also, it is nice to be able to go into the shop and buy what you want without having to order it and wait.  It is costly to carry a large inventory. 

Finally, this is a shop that employs a sizeable number of people, which in this economy cannot be taken for granted.  Also, River City gives these employees health insurance, which is a benefit that many people do not have.  If you are one of those people who believe in a private heath insurance solution or believe businesses should provide their employees with health insurance, put your money behind your beliefs and support a business that provides these benefits.

----- Original Message -----
From: "Candi P Murray"
To: obra@list.obra.org
Sent: Tuesday, March 31, 2009 2:49:12 PM GMT -08:00 US/Canada Pacific
Subject: [OBRA Chat] Open Letter from River City Bicycles

Dave asked me to post this for him.  You can respond directly to him

 

Candi

 

 

Open letter to OBRA members

 

Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.

 

One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E.  Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.

 

 

Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take their jobs as seriously a
 s you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.

 

To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.

 

To the road,,

 

David Guettler

 

 

DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you are not the addressee you are hereby notified that you may not use, copy, disclose, or distribute to anyone the message or any information contained in the message. If you have received this message in error, please immediately advise the sender by reply email and delete this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org


Todd.Dye@CH2M.com

2009-03-31

And to add to that,

Not only should we be supporting the businesses that support OBRA and our races, but we need to let them know it when we do. I have to imagine that it is darn near impossible for a shop to track who comes in the door and why unless they ask or you tell them.

Being from Corvallis, River City isn't exactly a local shop for me, but I can say that I've been in there and spent money a few times (and have received excellent service), and I can guarantee I never would have gone there if I hadn't heard about them through their sponsorship of OBRA and word of mouth through OBRA chat.

Same goes for other businesses that sponsor races, teams and OBRA. Last year I had a bunch of work done on my car and bought a car from Capitol Subaru. I never would have done that if I hadn't heard about them through their sponsorship of a race team. I let them know on one of those customer satisfaction surveys that I specifically went to their dealership because of their support of a cycling team.

Filling out a customer survey seems like a good way to get word back to the management that make the decisions on where to invest their sponsorship/advertising dollars.

The more we let the sponsors know when/why we are supporting them, the more likely they are to realize the return on their investment and continue to provide that support.

Todd Dye
Pacific Power Blue Sky/Fullcycles.com Race Team

________________________________
From: obra-bounces@list.obra.org [mailto:obra-bounces@list.obra.org] On Behalf Of Kevin
Sent: Tuesday, March 31, 2009 3:20 PM
To: obra@list.obra.org
Subject: Re: [OBRA Chat] Open Letter from River City Bicycles

Tough times indeed. If we don't support our local bike shops then doors will close, and events they sponsor will disappear. What good is "saving" a dollar or two on your purchase if a good percentage of the rides/races you enjoy are gone? The "wrench" who's employed there might not be there the next time you need him!

Support your local bike shop!

Kevin

+++++++++++++++++++++++++++++++++++++++++++++++++++++
What is happening in Kevin's corner of the bike world?
http://the-whir-of-spokes-in-air.blogspot.com
+++++++++++++++++++++++++++++++++++++++++++++++++++++

--- On Tue, 3/31/09, Murray, Candi P wrote:

From: Murray, Candi P
Subject: [OBRA Chat] Open Letter from River City Bicycles
To: obra@list.obra.org
Date: Tuesday, March 31, 2009, 2:49 PM

Dave asked me to post this for him. You can respond directly to him

Candi

Open letter to OBRA members

Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.

One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.

Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take their jobs as seriously a
s you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.

To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.

To the road,,

David Guettler

DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you are not the addressee you are hereby notified that you may not use, copy, disclose, or distribute to anyone the message or any information contained in the message. If you have received this message in error, please immediately advise the sender by reply email and delete this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org


Kevin

2009-03-31

Tough times indeed.  If we don't support our local bike shops then doors will close, and events they sponsor will disappear.  What good is "saving" a dollar or two on your purchase if a good percentage of the rides/races you enjoy are gone? The "wrench" who's employed there might not be there the next time you need him! 

Support your local bike shop!

Kevin

+++++++++++++++++++++++++++++++++++++++++++++++++++++

What is happening in Kevin's corner of the bike world?

http://the-whir-of-spokes-in-air.blogspot.com

+++++++++++++++++++++++++++++++++++++++++++++++++++++

--- On Tue, 3/31/09, Murray, Candi P wrote:

From: Murray, Candi P
Subject: [OBRA Chat] Open Letter from River City Bicycles
To: obra@list.obra.org
Date: Tuesday, March 31, 2009, 2:49 PM

Dave asked me to post this for him.  You can respond directly to him

Candi

Open letter to OBRA members

Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.

One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E.  Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.

Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take
their jobs as seriously a
s you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.

To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.

To the road,,

David Guettler

DISCLAIMER:
This message is intended for the sole use of the addressee, and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If you are not the addressee you are hereby notified that you may not use, copy, disclose, or distribute to anyone the message or any information contained in the message. If you have received this message in error, please immediately advise the sender by reply email and delete this message.
_______________________________________________
OBRA mailing list
obra@list.obra.org
http://list.obra.org/mailman/listinfo/obra
Unsubscribe: obra-unsubscribe@list.obra.org


Murray, Candi P

2009-03-31

Dave asked me to post this for him. You can respond directly to him

Candi

Open letter to OBRA members

Having just passed our 14-year anniversary, I have spent some time reflecting on River City Bicycle's position in Portland and the biking community. I'd like to thank all of you for the support that you've shown River City over the last fourteen years. While we are proud of what we've done so far, we would not have been able to give back to the community in the many ways we have if we did not have the support back from the bike community.

One of the things I am proud of is the long-term relationship we have maintained with many biking organizations around Portland. Many of these we started at the early beginnings of the store such as Team Rose City, John Benenati's B.I.K.E. Cyclisme' program, and Emerald Velo, and have since expanded to the Vancouver Specialized/River City team, Sorella Forte', the River City shop team, Hammer Velo, and Rapha Racing. We have also maintained long-term sponsorship with some great OBRA events, the Mt. Tabor race series, Tuesday Night PIR (and now Monday Night), Oregon Mountain Bike race series, Alpenrose track series, and the River City Cross Crusade Cyclocross Series. There are probably some others I'm forgetting at the moment. The total costs of these programs to River City exceed $50,000 annually.

Racing sponsorship is a very tricky proposition for businesses. This should be obvious to any fan of the sport, considering the revolving door of trade teams that come and go at every level. From my perspective, it can be a very difficult expense to justify at times, particularly if one just looks at the numbers or at the direct return on investment. But for River City, what we count on most to justify our continued support of racing sponsorship is the fact that each and every one of you is considered to be the expert on bikes to all of your friends and acquaintances, and that you will suggest to them that River City is, indeed, a good bike shop, and worthy of their business, whether or not we support your specific team or event. We do our best to live up to the recommendations that we get from our good customers, and are constantly improving what we do and how we do it. We have a very high caliber of staff here, true bike shop professionals who take their jobs as seriously as you take yours. As the bike industry gets more technical and complex every year, we are able to maintain a high quality of staff for many years, some almost from our inception. This should be considered an asset to the biking community, as I'm sure most, if not all of you, have had bike problems that have had to be fixed by an expert.

To conclude, I would like to thank you for continuing to support not only River City Bicycles, but also all of the sponsors of Oregon bicycle racing. This is a difficult business environment for everyone and we all need to recognize who we count on for support. So when you are thinking about that next bike related purchase please consider that the internet company or national chain that may offer a perceived lower price is doing so without the service or contribution to OBRA and our local biking community that we all benefit from and enjoy. We all vote with our wallets, and we all decide what is important to us in the long run.

To the road,,

David Guettler

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