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RE: MTB: Self Promotion: A challenge

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Shane Young

2002-03-13

Wade, I was in the same boat. Grew up in Northern California, where

some long time classic races are held, and never heard a word about them

until I moved to Oregon. I have friends that have heard more about

Oregon racing in other states than in Oregon. There is something

defiantly wrong with that. If I only would have known, I would have

started racing at 16 instead of 26. :)

-----Original Message-----

From: Wade Waddell [mailto:wa-@oddblob.com]

Sent: Wednesday, March 13, 2002 7:20 AM

To: ob-@topica.com

Subject: RE: [OBRA Chat] MTB: Self Promotion: A challenge

Have any of the series sponsors ever produced a poster advertising the

season series?   I rode mt bikes for years and never even realized

racing existed in Oregon until I happened to go riding on a trail that

had hosted a race just days before.   Some of the course markers (little

flags with the "GT" logo on them) were left behind and that got me

asking questions and searching the web.   Had my local LBS prominently

displayed a nice color poster advertising Oregon racing I might have

started racing a couple of years earlier - and how many potential racers

out there never run across something like I did?   Just food for

thought...

By the way, the trail was in the Mac Forest and the race was the

Mudslinger. :-)

Wade Waddell

maintains a mailing list of bike shops, health clubs and media outlets

that race

organizers can use to send out flyers. Unfortunately most race

organizers

do not take advantage of this. In fact, many race organizers are

electing

to not send print flyers, evidently assuming that the e-mail flyer or

the web

page are enough. In order to have a successful event is is

necessary to

market it. This often is missed, however, for multiple

reasons.</DIV>

<DIV> </DIV>

Mike Murray 

<DIV class=OutlookMessageHeader dir=ltr align=left>-----Original Message----- From: Shane Young

[mailto:sunnys-@attbi.com] Sent: Tuesday, March 12, 2002

21:52

PM To: ob-@topica.com Subject: [OBRA Chat] MTB:

Self

Promotion: A

challange </DIV><PRE>=====================================

=======================

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<DIV class=Section1>

<FONT face="Times New Roman" color=navy

size=3>Last year finding out information

about XC

races sometimes seemed like searching for a needle in a hay

stack. Some promoters were very good

and others

were not so good. I

understand that

every one is busy and sometimes getting the word out seems to be the

last thing

or people assume that the website is enough. Plus, promoters are trying to

keep cost

down so the advertising budget is usually the first to be cut. As part of the OBRA mailing

list we are

some of the most informed riders, but people that don't currently

belong to

OBRA, for the most part have no way to find out about races. <o:p></o:p>

<FONT face="Times New Roman" color=navy

size=3><SPAN

style="FONT-SIZE: 12pt; COLOR:

navy"><o:p> </o:p>

<FONT face="Times New Roman" color=navy

size=3>So I propose a challenge to all

racers. one

that will promote racing in the state and hopefully increase the

amount of

people racing. We will or

have all

ready received fliers for the Mudslinger and will be receiving fliers

for other

races in the mail. Take

these

fliers and make 10 copies, which should cost no more than $2.00. Post these copies at your

local bike

shops and other place where interested people will see them. Don't just post the local

races, but all

races in the state. If

everyone

were able to do this, I think we would see a difference in

participation. <o:p></o:p>

<SPAN

style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY:

Arial"><o:p> </o:p>

<SPAN

style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY:

Arial">Shane<o:p></o:p></DIV><PRE>====================

========================================

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your time. Come to fool.com and we'll show you how to

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/click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool</A>

============================================================</PRE><PRE>T

o respond to the whole group send to ob-@topica.com.

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Jim Anderson

2002-03-13

Shane has some great ideas for targeting new markets, however to really

break through and get noticed race organizers will need to have media

partners and develop relationships with feature editors and story

editors in Print and Broadcast media. This takes knowledge in those

areas. However, some of this can be done very easily which most race

organizers don't do is try to gain publicity for their event(aka free

press). This can be done by writing press releases, story leads and

overview of the event and sending it to the media lists we have. Then

following up on it and seeing if some publicity can be gained.

Another issues is about flyers. A group of race organizers just recently

cordinated our efforts to share the labor and costs of a mass mailling

to current OBRA database (900pieces) and the final breakdown and cost of

the mailing came to $62.00 for each organzier. Thats very doable for

most races.

If your into organizing races, you should look how arts organizations do

all this stuff(re:marketing) on limited funds and they still make

budget. Just a thought!

-Jim Anderson

mike.m-@obra.org wrote:

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OBRA maintains a mailing list of bike shops, health clubs and media

outlets that race organizers can use to send out flyers.

Unfortunately most race organizers do not take advantage of this. In

fact, many race organizers are electing to not send print flyers,

evidently assuming that the e-mail flyer or the web page are enough.

In order to have a successful event is is necessary to market it.

This often is missed, however, for multiple reasons.

Mike Murray

-----Original Message-----

From: Shane Young [mailto:sunnys-@attbi.com]

Sent: Tuesday, March 12, 2002 21:52 PM

To: ob-@topica.com

Subject: [OBRA Chat] MTB: Self Promotion: A challange

============================================================

*** Web Design *** Flash Animation *** Programming ***

Find the best Designers, Programmers & Consultants at Elance

Post Your Project for FREE. Click Here.

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============================================================

Last year finding out information about XC races sometimes seemed like

searching for a needle in a hay stack. Some promoters were very good

and others were not so good.   I understand that every one is busy and

sometimes getting the word out seems to be the last thing or people

assume that the website is enough.   Plus, promoters are trying to

keep cost down so the advertising budget is usually the first to be

cut. As part of the OBRA mailing list we are some of the most

informed riders, but people that dont currently belong to OBRA, for

the most part have no way to find out about races.

So I propose a challenge to all racers one that will promote racing in

the state and hopefully increase the amount of people racing.   We

will or have all ready received fliers for the Mudslinger and will be

receiving fliers for other races in the mail.   Take these fliers and

make 10 copies, which should cost no more than $2.00. Post these

copies at your local bike shops and other place where interested

people will see them. Dont just post the local races, but all races

in the state. If everyone were able to do this, I think we would see

a difference in participation.

Shane

============================================================

We dont want your money. Well settle for 10 seconds of

your time. Come to fool.com and well show you how to

take control of your finances, lower your debt, and plan

for a retirement the Foolish way.

http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool

============================================================

To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com

============================================================

Become a Fool! Stock Ideas, Retire-Early Strategies, and

Money-Saving Tips. Register for free, and get our "13 Steps

to Investing Foolishly" guide, free!

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============================================================

To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com

Wade Waddell

2002-03-13

Have any of the series sponsors ever produced a poster advertising the season series? I rode mt bikes for years and never even realized racing existed in Oregon until I happened to go riding on a trail that had hosted a race just days before. Some of the course markers (little flags with the "GT" logo on them) were left behind and that got me asking questions and searching the web. Had my local LBS prominently displayed a nice color poster advertising Oregon racing I might have started racing a couple of years earlier - and how many potential racers out there never run across something like I did? Just food for thought...

By the way, the trail was in the Mac Forest and the race was the Mudslinger. :-)

Wade Waddell

maintains a mailing list of bike shops, health clubs and media outlets that race

organizers can use to send out flyers. Unfortunately most race organizers

do not take advantage of this. In fact, many race organizers are electing

to not send print flyers, evidently assuming that the e-mail flyer or the web

page are enough. In order to have a successful event is is necessary to

market it. This often is missed, however, for multiple

reasons.</DIV>

<DIV> </DIV>

Mike Murray 

<DIV class=OutlookMessageHeader dir=ltr align=left>-----Original Message----- From: Shane Young

[mailto:sunnys-@attbi.com] Sent: Tuesday, March 12, 2002 21:52

PM To: ob-@topica.com Subject: [OBRA Chat] MTB: Self

Promotion: A challange </DIV><PRE>============================================================

*** Web Design *** Flash Animation *** Programming ***

Find the best Designers, Programmers & Consultants at Elance

Post Your Project for FREE. Click Here.

<A href="http://click.topica.com/caaaiocaVxiDpa2wQzCb/eLance">http://click.topica.com/caaaiocaVxiDpa2wQzCb/eLance</A>

============================================================</PRE>

<DIV class=Section1>

Last year finding out information about XC

races sometimes seemed like searching for a needle in a hay stack. Some promoters were very good and others

were not so good. I understand that

every one is busy and sometimes getting the word out seems to be the last thing

or people assume that the website is enough. Plus, promoters are trying to keep cost

down so the advertising budget is usually the first to be cut. As part of the OBRA mailing list we are

some of the most informed riders, but people that don?t currently belong to

OBRA, for the most part have no way to find out about races. <o:p></o:p>

<o:p> </o:p>

So I propose a challenge to all racers? one

that will promote racing in the state and hopefully increase the amount of

people racing. We will or have all

ready received fliers for the Mudslinger and will be receiving fliers for other

races in the mail. Take these

fliers and make 10 copies, which should cost no more than $2.00. Post these copies at your local bike

shops and other place where interested people will see them. Don?t just post the local races, but all

races in the state. If everyone

were able to do this, I think we would see a difference in participation. <o:p></o:p>

<o:p> </o:p>

Shane<o:p></o:p></DIV><PRE>============================================================

We don?t want your money. We?ll settle for 10 seconds of

your time. Come to fool.com and we?ll show you how to

take control of your finances, lower your debt, and plan

for a retirement the Foolish way.

<A href="http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool">http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool</A>

============================================================</PRE><PRE>To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com</PRE>

<PRE>============================================================

Become a Fool! Stock Ideas, Retire-Early Strategies, and

Money-Saving Tips. Register for free, and get our "13 Steps

to Investing Foolishly" guide, free!

<A HREF="http://click.topica.com/caaaihDaVxiDpaVEwT7g/TheMotleyFool">http://click.topica.com/caaaihDaVxiDpaVEwT7g/TheMotleyFool</A>

============================================================</PRE>

<PRE>To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com</PRE>

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__________________________________________

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Create a Web site for your family,

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mike.m-@obra.org

2002-03-13

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OBRA maintains a mailing list of bike shops, health clubs and media outlets

that race organizers can use to send out flyers. Unfortunately most race

organizers do not take advantage of this. In fact, many race organizers are

electing to not send print flyers, evidently assuming that the e-mail flyer

or the web page are enough. In order to have a successful event is is

necessary to market it. This often is missed, however, for multiple

reasons.

Mike Murray

-----Original Message-----

From: Shane Young [mailto:sunnys-@attbi.com]

Sent: Tuesday, March 12, 2002 21:52 PM

To: ob-@topica.com

Subject: [OBRA Chat] MTB: Self Promotion: A challange

============================================================

*** Web Design *** Flash Animation *** Programming ***

Find the best Designers, Programmers & Consultants at Elance

Post Your Project for FREE. Click Here.

http://click.topica.com/caaaiocaVxiDpa2wQzCb/eLance

============================================================

Last year finding out information about XC races sometimes seemed like

searching for a needle in a hay stack. Some promoters were very good and

others were not so good. I understand that every one is busy and sometimes

getting the word out seems to be the last thing or people assume that the

website is enough. Plus, promoters are trying to keep cost down so the

advertising budget is usually the first to be cut. As part of the OBRA

mailing list we are some of the most informed riders, but people that don?t

currently belong to OBRA, for the most part have no way to find out about

races.

So I propose a challenge to all racers? one that will promote racing in the

state and hopefully increase the amount of people racing. We will or have

all ready received fliers for the Mudslinger and will be receiving fliers

for other races in the mail. Take these fliers and make 10 copies, which

should cost no more than $2.00. Post these copies at your local bike shops

and other place where interested people will see them. Don?t just post the

local races, but all races in the state. If everyone were able to do this,

I think we would see a difference in participation.

Shane

============================================================

We don?t want your money. We?ll settle for 10 seconds of

your time. Come to fool.com and we?ll show you how to

take control of your finances, lower your debt, and plan

for a retirement the Foolish way.

http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool

============================================================

To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com

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<DIV>OBRA

maintains a mailing list of bike shops, health clubs and media outlets that race

organizers can use to send out flyers. Unfortunately most race organizers

do not take advantage of this. In fact, many race organizers are electing

to not send print flyers, evidently assuming that the e-mail flyer or the web

page are enough. In order to have a successful event is is necessary to

market it. This often is missed, however, for multiple

reasons.</DIV>

<DIV> </DIV>

Mike Murray 

<DIV class=OutlookMessageHeader dir=ltr align=left>-----Original Message----- From: Shane Young

[mailto:sunnys-@attbi.com] Sent: Tuesday, March 12, 2002 21:52

PM To: ob-@topica.com Subject: [OBRA Chat] MTB: Self

Promotion: A challange </DIV><PRE>============================================================

*** Web Design *** Flash Animation *** Programming ***

Find the best Designers, Programmers & Consultants at Elance

Post Your Project for FREE. Click Here.

<A href="http://click.topica.com/caaaiocaVxiDpa2wQzCb/eLance">http://click.topica.com/caaaiocaVxiDpa2wQzCb/eLance</A>

============================================================</PRE>

<DIV class=Section1>

Last year finding out information about XC

races sometimes seemed like searching for a needle in a hay stack. Some promoters were very good and others

were not so good. I understand that

every one is busy and sometimes getting the word out seems to be the last thing

or people assume that the website is enough. Plus, promoters are trying to keep cost

down so the advertising budget is usually the first to be cut. As part of the OBRA mailing list we are

some of the most informed riders, but people that don?t currently belong to

OBRA, for the most part have no way to find out about races. <o:p></o:p>

<o:p> </o:p>

So I propose a challenge to all racers? one

that will promote racing in the state and hopefully increase the amount of

people racing. We will or have all

ready received fliers for the Mudslinger and will be receiving fliers for other

races in the mail. Take these

fliers and make 10 copies, which should cost no more than $2.00. Post these copies at your local bike

shops and other place where interested people will see them. Don?t just post the local races, but all

races in the state. If everyone

were able to do this, I think we would see a difference in participation. <o:p></o:p>

<o:p> </o:p>

Shane<o:p></o:p></DIV><PRE>============================================================

We don?t want your money. We?ll settle for 10 seconds of

your time. Come to fool.com and we?ll show you how to

take control of your finances, lower your debt, and plan

for a retirement the Foolish way.

<A href="http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool">http://click.topica.com/caaaihCaVxiDpa2wQzCg/TheMotleyFool</A>

============================================================</PRE><PRE>To respond to the whole group send to ob-@topica.com.

To respond to the list manager send to ob-@teleport.com

To unsubscribe send to obra-uns-@topica.com</PRE>

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