Fwd: Sea Otter & Redlands to Combine Men's Elite Road Events in 2004

Cheryl J. Willson

2003-02-28

Thought some of you might find this interesting....nothing like a

two-week stage race....





Begin forwarded message:



 From: "Sea Otter Classic Media Office" <med-@seaotterclassic.com>

Date: Fri Feb 28, 2003 9:11:54 AM US/Pacific

To: "sea otter classic media list" <med-@seaotterclassic.com>, "sea

otter classic media list" <med-@seaotterclassic.com>, "sea otter

classic media list" <med-@seaotterclassic.com>, "sea otter classic

media list" <med-@seaotterclassic.com>, "sea otter classic media

list" <med-@seaotterclassic.com>, "sea otter classic media list"

<med-@seaotterclassic.com>, "sea otter classic media list"

<med-@seaotterclassic.com>

Subject: Sea Otter Classic, powered by SRAM & Redlands Bicycle Classic

Reply-To: med-@seaotterclassic.com



PRESS RELEASE - FOR IMMEDIATE RELEASE



Contact:

Jenn Ingersoll

PR Director

Tel. 917 693 4894

jinge-@seaotterclassic.com

www.seaotterclassic.com





Sea Otter & Redlands to Combine Men's Elite Road Events

2004 Will Launch New Two-Week Stage Race in California



MONTEREY, Calif. (Feb. 28, 2003) - Sea Otter Classic and Redlands

Bicycle Classic are combining their Elite Men's Road Stage races in

April 2004 for a joint venture, the American Cycling Classic,

presented by the two promoting organizations.



The new stage race, scheduled at the time of this release to kick off

in Southern California on March 23, 2004, will travel through

southern, central, and northern California, running in tandem with the

Redlands Bicycle Classic en route to its finish at the Sea Otter

Classic on April 3, 2004 at the Laguna Seca Recreation Area in

Monterey.



Sea Otter Classic President and CEO Frank Yohannan cited several

reasons for the merger. A primary reason for the decision is to

promote a stage race in the US of international quality with an

unrivalled sense of participatory inclusiveness.? According to

Yohannan, the joint venture brings together a dynamic group of people

with tremendous expertise and resources in a US cycle racing climate

where such resources are limited.



"Combining the Sea Otter and Redlands teams creates the most

experienced, deepest pool of logistical race experience in America,"

explained Yohannan. "Operationally, this creates the strongest team in

the land for media and marketing reach. The net result will be an

organization that is on the cutting edge of cycling in the US."



"This alliance is the perfect next step for both events and a big

stride for cycling in the US," said Redlands Bicycle Classic Executive

Director and Co-founder Carole Beswick.



The UCI event will include a minimum of 10 stages and one transfer

day. Sea Otter Classic and Redlands Bicycle Classic will continue

managing and running their additional activities and events

individually. Sea Otter Classic will remain at the helm of its various

MTB, women's road, amateur road, and festival activities, while

Redlands Bicycle Classic will continue independently to own and run an

elite women's stage race, amateur and public races, as well as fun

rides.



"This event will create two weeks of all-comers cycling, the magnitude

of which has never before been seen in North America," said Rick

Sutton, Sea Otter Classic chief operating officer. "It's poised to

take two of the greatest community-based, amateur-fed international

events and connect their two grand weekends of races and festivities,

so everyone - amateurs, pros, adults, and kids - can participate

together in two major weekends of riding, racing, recreating, and

festivity."



"Combining the talents of these two organizations will produce an

event with a level of racing that is unprecedented in America due to

its variety, history, and impact on cyclists of all ages, abilities,

and interests," said Craig Kundig, Redlands Bicycle Classic marketing

director. "Seeing the same team jerseys as in the Tour de France

battle on the streets of California is what so many of us have worked

toward over the last 19 years."



"Not all race promotion groups are inclusive," said Sutton.

"Everyone's welcome to participate in our events. Nowhere else in

global cycling can amateurs watch pros race one day, then ride with

them along the same course, trailed by official Mavic cars the next.

This event is a true fantasy for riders of all stripes."



Specific race details and plans are forthcoming and will be announced

in October at International Bike Expo 2003 in Las Vegas. The 13th

Annual Sea Otter Classic, powered by SRAM will be held April 9-13,

2003 at the Laguna Seca Recreation Area in Monterey, California, USA.

Athletes are invited to visit www.seaotterclassic.com ?or call

530.661.9500 for complete race and festival information. Press

inquiries should be directed to Jenn Ingersoll at 917.693.4894 or

jinge-@seaotterclassic.com .



The 19th Annual Redlands Bicycle Classic, America's Premier Stage

Race, will kick off April 1 and finish April 6, 2003, in Redlands,

California. Additional events include amateur and public races as well

as fun rides. Information is available at www.redlandsclassic.com .

Press inquiries should be directed to Craig Kundig at 909.990.4637 or

uci-@aol.com.





END



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